Alex Mauritz, MBA
Lead UX Researcher, Strategist & Facilitator | 10+ Years of Experience | Mixed Methods
P: (630) 809-7688 E: AlexMauritz@gmail.com LI: linkedin.com/in/alexmauritz
—————— SUMMARY ——————
● Mixed-Methods Research & Analysis: Proficient in qualitative and quantitative research, usability testing, user
interviews, surveys, data synthesis, jobs-to-be-done, design thinking workshops, and journey mapping
● Research Strategy & Execution: Defined methodologies and aligned objectives with organizational goals
● Stakeholder Engagement: Strong ability to collaborate with product managers, designers, marketers, engineers, and executives; Guided and developed designers and cross-functional teams
● Cross-Functional Leadership: Skilled in leading workshops, design sprints, and facilitating ideation sessions
● Insight Communication & Storytelling: Actionable findings and narratives for diverse stakeholders
● Innovation & Problem-Solving: Explored solutions to complex business challenges while navigating ambiguity
—————— EXPERIENCE ——————
Lead UX Research & Strategist, Freelance Consultant | MAUR UXR Aug 2013 – Present
Freelance consulting for user research and business strategy projects in finance, mental health, and real estate
● Top Rated consultant with 100% Success Rate on UpWork
● Developed UX research process for BetterHelp and trained designers and product managers to increase customer access and customer-centric designs
● Collaborated closely with founders and business owners to uncover opportunities about their market, business plans, UX, and customers
Advisory UX Researcher | EMONEY ADVISOR Jan 2022 – Jan 2025
Led research for the top financial planning software firm in the U.S. - Customer Portal & Data Insights products
● Designed, planned, and executed user research studies tailored to product needs to launch a new client portal for 6 million customers that resulted in 30% more users
● Owned research roadmap for product teams using discovery, concept testing, data analysis, jobs-to-be-done, design thinking workshops, and journey mapping to drive user-centric design
● Facilitated workshops, design sprints, and design thinking sessions to align cross-functional teams and meet product roadmap needs in a fast-paced agile environment
● Trained over 30 developers, designers, and product leaders on research best practices, fostering a culture of user-centric design and decision-making
● Translated complex data from market research, subject matter experts, and user research into actionable UX strategies that impacted the product roadmap and led to eMoney Excellence Award
● Utilized storytelling, compelling reports, visual presentations, and business cases to present findings to executive leadership, key partners, and stakeholders with varying UX backgrounds
Senior UX Researcher | ANGI Feb 2021 – Jan 2022
Managed UX research for the world's largest digital marketplace for home services- Professionals division
● Led large-scale complex research initiatives from inception to completion to deliver insights resulting in a 25% increase in customer retention
● Coordinated qualitative and quantitative research projects across product teams and executives to build a new strategy weighing complex business challenges, customer needs, and user-centered design principles
● Built new research program, managed a team of researchers, and implemented technologies to scale UX insights and align decision-making with user needs quickly
● Integrated research with all customer-facing teams to guide on design principles, served as the voice of the customer, and fostered collaboration
Senior User Research Analyst | BENCHPREP Nov 2019 – Feb 2021
Established research practice for market-leading EdTech Learning Management System
● Developed personas, journey maps, and marketing strategy to maximize penetration in new segments and communicate user needs to executives, sales, marketing, developers, and product
● Conducted and analyzed qualitative and quantitative research identifying $3M in improvements each quarter
● Aligned research and strategy with organizational goals to increase sales conversions by 25%
Senior Marketing Research Analyst | MAGNANI July 2016 – Nov 2019
Ran research & strategy development for a top rated Design Thinking consulting firm
● Defined and executed research for digital transformations, product development, and rebranding initiatives to make customer-driven decisions for dozens of clients during their most uncertain times
● Created marketing strategies through research, iterative testing, and design thinking techniques
● Developed user personas and journeys to help clients better communicate user needs and tell the story of the data to uncover new innovation opportunities
● Analyzed data to size market opportunities and threats, define key segments, and give statistical validity to research theories
● Leveraged voice of the customer through focus groups, interviews, and surveys for product design, marketing strategy, sales channel improvements, and brand auditing
● Evaluated market sizes, competitor landscapes, and overall opportunity for new channels and acquisition targets utilizing financial statements, published reports, and detective work
● Translated marketing and sales data to assess the health of product lines, deliver insights into industry activity, and provide data-driven recommendations for the execution of goals
—————— EDUCATION ——————
M.B.A. Marketing & Entrepreneurship B.S. Project Management
UNIVERSITY OF ILLINOIS | Chicago, IL BRADLEY UNIVERSITY | Peoria, IL
—————— VOLUNTEER ——————
President | St. Cyril & Methodius Parent School Organization May 2024 – Present
● Reorganized and engaged 150+ members with a new website and communications, ran successful fundraiser
Site Lead | F3 Jan 2024 – Present
● Engaged 120+ members to get involved with local charities, social activities, and fitness
—————— AWARDS ——————
● eMoney Excellence Award: managed entire research roadmap, product teams meet 100% milestones
● UIC Venture Challange, Early Venture Winner
—————— LEADERSHIP QUALITIES ——————
● Emotional Intelligence, Honesty and Integrity, Creativity and Innovation, Commitment and Passion, Decision-Making Capabilities, Transparency, Inspire Others, Empathy
—————— SKILLS ——————
● Qualitative & quantitative methods, user personas, user flows, journey maps, workshops, storytelling
● Synthesizing complex data into actionable insights, strong business acumen, driving product improvements
—————— TOOLS ——————
● UX & Research tools: UserTesting, UserZoom, Qualtrics, DScout, MixPanel, UserVoice, Figma
● Frameworks: Design Thinking, Agile, SAFe, User-Centered Design, Systems Thinking